1. Advertising on own Properties
Advertising in TV or print media and billboard is the best way of advertising. But it is cost effective and for that lots of small companies can’t able to take the service. So you need to find different ways, in this case you can make the best use of your own assets. Poster advertising on your different types of assets will save your lots of money. You can also encourage your employees.
2. The Yellow Pages
There are still lots of people who take the help of yellow pages to find any business. So you need to be listed your small company in different yellow pages. Today yellow pages not only the traditional published books but also online yellow pages. So you also need to list your company in various renowned web yellow pages.
3. Website Advertising
Today online is a greatest place to grab the attraction of customers. So make a lucrative websites with lots of information about service or product. Then go for online advertising, which is much less than offline advertising. Moreover, there are lots of free ways for online advertising.
4. Direct mail
Direct mail is also a great way of inexpensive advertising. Generally email and telemarketing is the main parts of direct mail. Make a list of different probable potential customers by the help of different yellow pages and collect their email id and phone number then go for call and email sending. You also can target geographically location for mail.
5. Business cards and Leaflet
Make lucrative business card and leaflet and every time you find a potential client give him those. It must bring the best ROI (return of investment).
6. Promotional Gift
It is another great way to grab the customers’ concentration. Different types of promotional item can grab the customer affection for your company. Such as if you give sublimation mugs to customer or any visitor with sublimation print of your company logo, next time when the user will need your type of service they must remember you because of your promotional items.